It can be tough to figure out which website feedback tool to use when you want to get honest feedback from your website visitors. There are lots of website feedback tools available to help you better understand your customers; software (such as Hotjar!) that make them simple to use; but whatever feedback tool(s) you decide on for your website, the effectiveness of all of them comes down to one thing: your understanding of your customer.
To collect valuable website feedback data, one of the best things you can do is use widgets. The widgets collect different types of user experience information such as what a user does with your page when they arrive at your site; where they see your content on your site; what they click on; what they look at; and what kind of interaction they have with your website. As you can see, these widgets are great for helping you to collect this kind of data. And while there are a variety of different types of widgets out there, widgets designed to collect website experience data come in two basic styles: those that come with your web development software and those that are “built-in” to your website or your web pages.
A website feedback tool built into your pages can be very valuable because it means that you only need to place the code once to collect data from your visitors. However, many web developers who want to collect this data are discouraged by the difficulty of actually putting the code to collect the data in the first place. This can be an essential thing to consider if you are considering a widget because the success of any widget largely relies on its placement on a website. If the code is hard to understand, or if it looks messy or hard to customize, then many potential customers won’t even try to take the time to see what your site has to offer. But widgets that come with websites can often be made very simple, allowing you to focus on the design aspects and the content and leave the data collection for the developer.
Another reason that using a website feedback tool is helpful is that it allows you to compare how user experience differs across different websites. While you might think that it would be hard to collect this kind of data, you can find many tools online that can allow you to do so very quickly. This means that you’ll be able to analyze user experience on different web pages and see which features and elements seem to be working the best or worst.
