Let’s start with the good news: in the US alone financial analysts project a growth of 8.7% in ecommerce businesses this year and early 2019. Online businesses account for about $322 million alone, which means more people are getting into the ecommerce trend. This is good news for you, but it also means the competition is going to rise, so you need to revamp your marketing strategies for 2018. For inspiration, here are some of the top tricks that you can leverage:
1. Put yourself in the customer’s shoes
With competition among online brands growing, it is getting harder to land new customers and retain old ones. So, you will have to be a bit personal this year with how you market your product. Be empathetic and put the client’s needs first then work your way into creating the most memorable shopping experience for them. You can borrow a leaf from top ecommerce companies in your industry that boasts of some of the most unique marketing strategies.
2. Think user experience
One of the simplest tricks of converting visitors into loyal customers is providing a thrilling online user experience. This means re-designing your website to make it more attractive (by the way, about 38% of online users vow to immediately exiting websites that looked unattractive to them). So make your website simple, engaging and mobile friendly. Check out some of the big online stores and get a glimpse of what a great browsing experience feels like.
3. Tap into technology
There are plenty of apps, widgets and online marketing tools out there that will help automate any repetitive tasks. Apps like WooCommerce create a simple check out form for you whenever clients make purchases. Make use of emailing platforms like Mail Chimp to send and manage batch emails to your clients. There are online apps that help you manage client contacts as w