According to a recent study released by Google, it is apparent that mobile is the future of retail. A bigger percentage of Smartphone shoppers turn to mobile for fashion and styling ideas before heading out to shop, and one in four mobile video views are cited to have visited YouTube for help with their styling and fashion decisions. Although consumers may not always have access to laptops or tablets, their mobile phones are always on, connected, and reachable.
Developing a styling app for your fashion store can, therefore, boost your ROI in a number of ways, including:
1. Bespoke solutions
You can create a wish list, which alerts your potential customers whenever a product goes on sale or is back in stock. An app can generate millions of data points on your shoppers’ styles, tastes, and preferences, which you can use to tailor your marketing strategies and offer bespoke solutions to your customers.
2. 24/7 access to active audience
With thousands of unique visitors a month, the best style apps Australia has to offer provide a great platform for fashion brands to test out new products and styling ideas without incurring extra costs trying to produce anything. Users can provide quick feedback on new products, allowing you to quickly and cost-effectively deliver fashion products that your customers want.
3. Cost optimization
Apps also give you an opportunity to tap big data analytics from your shoppers’ registers, which you can use to improve your products and sales strategies accordingly. For instance, through shoppers’ profiles, you can opt to maintain a lower inventory by only stocking items that consumers have shown some interest in or demand for.
4. Increased sales
Big data from styling apps can allow you to recommend to your customers certain related products through in-purchase features, which can lead to increased sales or revenue opportunities. Apps can also act as on-call concierge for time-sensitive and demanding clients, which in turn build a level of trust and confidence. In the long term, this can lead to increased repeat sales.
Clearly, styling apps can help you increase your store’s bottom-line in a number of ways. However, to get the most out of these apps, you should remember that there is no one-size-fits-all approach. You should be protective of your brand’s identity and integrity before choosing various elements to include in your app. Endeavor to include elements that will allow your store to retain control of your customers’ shopping experience while not losing out on your overall sales. Accordingly, ensure that your developer captures all your preferences and store values when creating for you the app.