Do you need to increase brand awareness and customer engagement? Video is the way to do this. The average American watches an astonishing 2 hours of video every day. This number doesn’t even include online streaming services like Netflix, Hulu, or Amazon Prime; what’s more, 83% of companies rate video as effective in achieving their marketing objectives.
With over 85% of customers finding videos helpful when purchasing a new product, why not use video production company Seattle? There are a host of reasons to consider video content in your marketing strategy.
Increase Brand Trust and Loyalty
Customers want to know what guarantees a company offers if delivery is timely and secure and how they can find out when there’s a problem. Videos can give customers the information they need quickly and easily without having to suffer through lengthy sales videos or FAQs (which most customers won’t read). Video production company Seattle uses testimonials from happy clients in their own video productions, which shows authenticity in action. This helps build trust between you and your customer base because it gives them an up-close view of how you operate your business. By making testimonial videos available on your website, YouTube channel, social media pages, etc., you increase customer engagement because your video content gets more exposure.
Video Content Marketing
If you’ve ever used Youtube, there’s a good chance you’ve come across one of their commercials (which are usually only slightly annoying) offering to show “related videos” after the current video finishes. The purpose of this is to increase viewership because people will often click on other recommended videos rather than return to the main page and find something else useful. Video production company Seattle can create this type of content marketing for your business, too (and it won’t be nearly as annoying). Customized video recommendations can help drive up exposure to additional viewers who might want to learn about similar topics or products that you offer. This increases customer engagement by keeping them informed about things they might be interested in.
Video Content is Shareable
Because videos are more entertaining and engaging than wordy articles, they’re often shared via social media platforms like Facebook or Twitter, which widens your audience reach. Using a video production company in Seattle to create your content makes it easier for customers to share with their friends. Studies show that two-thirds of people will watch a viral video at least once, if not multiple times, and over half will share the video with others after watching it just one time. You increase brand awareness when you encourage customers to share your video content. This comes into play especially well when you focus on producing a video that has an emotional impact, such as heartwarming stories, humorous anecdotes, etc.
In conclusion, video production company Seattle can help you increase brand awareness and customer engagement with video content marketing.