Traffic is the lifeline of any blog out there. More traffic means more impressions, which in turn translates to more money. Impressions also translate to greater influence since you become a valuable resource in your niche or industry. Put simply, you need traffic to be successful as a travel blogger.
Without further ado, Elaisha Jade suggests the following ways of driving more traffic to your travel blog:
1. Guest Posting
You’ve probably heard about this. For starters, it entails writing articles for other authoritative blogs in your industry so that you can gain more followers, and most important link from blogs that are valuable to your niche. It is one of the best ways of amassing powerful backlinks to your blog.
2. Leverage the power of Pinterest
Pinterest is one of the most recommended tools for driving traffic to any blog. Today, Pinterest works more or less like Google and other common search engines. In Pinterest, people search for keywords and they get images or photos that are related to those keywords. Next, they click on the photos and they are directed to your blog. If they find relevant information on those keywords or if they fall in love with what you’ve written, they may just become your new followers.
So, if you leverage the power of Pinterest well—and there are tons of ideas and tools that can help you online—you can generate huge amounts of traffic to your blog within a short period of time.
3. Forums
Let nobody cheat you that forums are dead. You can still drive decent amount of traffic from forums. There are hundreds of micro niches with people talking about fishing, 4x4ing, hiking, and birding among other travel niches. If you can provide value to readers or people on these forums, you will quickly funnel them to your blog. The key thing about driving traffic from forums is to avoid being spammy as no one likes spammers.
4. Focus on SEO from the beginning
Start optimizing your content for Google as early as possible in your blogging journey. Mastering Google Analytics and search engine optimization (or SEO) basics can do wonders to your traffic. The only issue with SEO is that it is long term, and may take months for your efforts to pay off.
Final Remarks
For a new Canada travel blogger, gaining traffic can be emotionally and mentally taxing. You should expect to have few to no audience during the initial months. But by implementing some of the highlighted tips and more, your efforts will eventually payoff.