If you are using social media to build a relationship with clients and future clients, you might look at the followers of some of the most successful in the field and wonder how to boost social media following. Regardless of the quality of your product, the social media does no good unless you have followers who see your posts. Here are some ways to gain a larger following.
Tools and Software
The giants in the field did not amass thousands of followers by spending time on the platforms. They found software or other tools that helped bring the growth. These tools let them determine the posts that are most likely to bring positive results and ultimately more followers.
Networking
One effective way to gain followers is to connect with an influential leader you admire. Make comments on his posts or share his tweets. Your comments and shares ultimately bring eyes back to your own materials.
Blog
Blog on your own website and become a contributor on others. Always include a link to your pages in your biography or the articles you submit. Get your name in front of others and they are more likely to follow you. Do this with three to five leaders in the field and you should start seeing growth on your own pages. Start by adding a new blog once a week and build consistency. You can step up to twice per week later.
Use Videos
Videos have grown in popularity for one reason, they work. If you look at your favorite media site today, you are likely to find yourself bombarded with videos. While you might be tempted to just post someone else’s video, you get better results if you create your own. Your videos allow followers to put a face to the name. They show you are human and real. Once potential followers find you are similar to them, they are more likely to follow you.
Be Consistent
Be consistent with the content you post. Practice is necessary in athletics, medicine and in the business world. Unless you practice and improve, you cannot achieve the goals and results you want. Post consistently on the media sites you want to grow. Followers are more likely to stay if they can count on you for inspiration or guidance on a subject. Once you show this consistency, your number of followers should begin growing.
Get started now. Sitting around dreaming about having a huge following gets you nowhere. You must put your dreams into action. Look for the tools that work, and use them. Take the effort to network with others. Start writing and recording videos but do not stop until you post them. Provide new material consistently so you are never a disappointment to your current followers.