It takes creativity to generate leads sometimes. Sales and marketing is not a simple job, no matter how accomplished your sales force is. Applying monotonous sales techniques is not going to do the trick in an ever-changing business environment. You need more intuitive methods to boost sales for a small business. Here, we shall focus on partnership marketing and motivating the sales team.
Partnership Marketing
Working with other businesses is a cost-effective way to enhance brand awareness and acquire new clients. Collaborating with other providers could mean offering unique packages and ultimately gain a solid reputation in the industry. If you are an event management company, you could get more clients if you know more DJs, MCs, and entertainers. Partnership boosts sales without incurring advertising expenses. If you are a beautician, you could market your services for free in local salons, spas, and barbershops. Likewise, restaurants can promote their delicacies in nearby offices. Instead of competing, small businesses should build meaningful relationships that will last long. Suppose your perfume store has a new fragrance on offer. A local salon might allow you to set up a stand to display perfumes to clients visiting for makeup and hairdressing needs. Then you reciprocate the favor by handing out salon brochures to every woman who buys your perfume.
Sales Team Motivation
Motivation is best done with incentives like cash bonuses for jobs well done. Sometimes, you don’t have to follow the norm. Consider rewarding the salesperson that received most no’s in the last one week. It means they have talked to more prospects than the rest of the team. After all, a no today could mean a yes in the future. You might also reward a yes with more cash. Another incentive is creating perks whereby sales representatives accumulate points they may convert into prizes when they hit particular thresholds. For instance, 200 points can represent a free lunch, 500 a free massage, and 1000 a free getaway. Besides gifts, career development opportunities are motivating. Sales managers should consider helping the sales team improve their skills through training and hands-on experience. Answering their questions shows that the business cares.
Boost sales for a small business requires a heavy focus on things that matter the most and remove distractions. After all, you are in business to make profits. Take care of the clients’ needs without forgetting the sales team. As a small business owner, you can sell commodities in the market your own way. Collaborate with existing businesses and make your employees happy if the traditional marketing strategies no longer work.
