Are you considering selling on Walmart? If you are, you must understand what it takes to succeed in this online retail giant. This article will cover the issues you should face when selling on Walmart.
While selling on Walmart’s marketplace, you may encounter some problems that make the process more difficult. While the customer experience is generally good, some sellers have trouble listing their products on the website. Many sellers upload listings from other sales channels and have trouble with Walmart’s strict UPC requirements. They also have issues with product type, category mapping, and incorrect product data. However, this is not the end of the problems for those selling on Walmart’s marketplace. The team at Walmart is working to improve the seller experience.
There are many reasons why suppliers have trouble meeting Walmart’s performance standards. Most problems stem from variations that change from month to month, inaccurate data, and missing SKUs or product types. In addition, sellers often upload listings from other sales channels such as eBay and Amazon and fail to meet the correct SKUs, product types, and category mapping requirements. The problem with all of these issues is that these changes often leave sellers little time to adjust.
In addition to product and order defects, sellers are also evaluated based on order performance. Walmart assesses its vendors’ performance biweekly through the Seller Scorecard and Insights and Analytics section of the Seller Center. Sellers are assessed in several areas, including their On-Time Shipment Rate, Customer Complaints, and Shipping Confirmation. They must also reply to customer email complaints within 24 hours.
If you’re selling on Walmart, you’ve probably noticed that optimizing images is a big deal. While the requirements for images vary depending on the product category, there are some general guidelines that you should follow to maximize your chances of selling products. Your images can’t include watermarks, accessories, or anything else that’s not part of the product. Walmart updates its guidelines periodically, so you should check back regularly to make sure your images comply. You should also have a strong marketing copy that highlights your product.
One of the biggest challenges of selling on the Walmart Marketplace is getting a high-quality listing approved. Walmart requires sellers to follow certain guidelines and best practices. If sellers do not follow these guidelines, they could end up getting disapproved and losing their ability to sell through Walmart. These mistakes can waste your time and resources when you are looking to expand your eCommerce business.