When taking product advertising photographs, there are a few key things to remember to make your shots as effective as possible.
Firstly, it’s important to compose your photograph to draw the viewer’s eye toward the product. Try to use a simple background that doesn’t distract from the item you’re photographing, and make sure the lighting is bright and consistent. You may also consider using props or accessories to help highlight the product’s features.
Lastly, always capture the product in its best possible light – no one wants to see a blurry or out-of-focus shot of a new pair of shoes! By following these simple tips, you can create photographs to make your products stand out from the competition and help boost sales.
Common mistakes in product photography:
People make a few common mistakes when shooting product advertising photography. The first is not using a tripod. This is especially important when shooting small products, as even the slightest movement can cause blurry photos.
Another mistake is not using a white background. This can make it difficult to see the product against the background and create a cluttered look.
A third mistake is not taking into account the lighting. If the lighting is too bright or too dark, it can be difficult to see the details of the product.
Lastly, avoid using too much Photoshop in post-processing; keep it simple in order to retain the natural look of the photograph.
Get inspired by looking at some of the best product photography around:
Looking at professional product photography is the perfect way to get inspired for your next photo shoot. The lighting, composition, and overall styling are all top-notch and can help you elevate your own work to a new level. Here are some of our favorite examples from around the web.
One great example comes from fashion photographer Blair Getz Mezibov. His series of images for the designer label Band of Outsiders is simple but stunning. He used a white backdrop and clean lighting to really make the clothes stand out, and the result is a beautiful set of photos that show off the clothing in the best possible light.
If you’re looking for something a bit more creative, check out these photos by Kristina Webb. She used everyday objects like fruit and flowers to create playful and unique compositions.
In conclusion, taking product advertising photographs that sell requires some planning, but with a little bit of practice, anyone can create great shots. Be sure to use the principles of good photography and think about your target audience when creating your shots. And finally, always test your photos before you publish them to make sure they look their best.