A lot of independent merchants depend on Amazon and similar web-based platforms for income. Selling on these sites means having excellent pictures of the product in order to attract customers. Since the exact same product might be sold by several different merchants, it is hard to get the attention that makes the difference. Having better product photos can make a real difference.
For Amazon Product Photography, look to a local picture taker who is experienced at using images to sell products over the web. Not only are the pictures clear and well-done, but someone familiar with online sales can also be an asset to running a business. If a merchant sells a lot of products, then they will become well acquainted with a photographer and might as well accept their experience of what sales and doesn’t.
An experienced photographer has worked with other merchants and has received their feedback on how well photographs have done. The demands of merchants help them get an idea of what types of images or products have worked in the past. If an item does not sell, then the question arises if it was the product or the pictures to blame. An experienced photographer might have an informed opinion.
As for getting the photographs that sell, keep in mind that there are a lot of variables to any good image. The quality of a picture depends on lighting and editing that is subtle enough to not count as misleading advertising. In the past, it was possible to put a product on a table and snap a photo, but these days Amazon products are advertised as if they are hanging in white space.
To achieve the effect of a product-only photograph, the product has to be placed on a clear table with a white backdrop and be surrounded by studio lighting. The brightly lit image is then edited to remove the support and only show the product. While less edited pictures might still work in some cases, this is an outdated technique that suggests a secondhand item from a less professional retailer.
Half the service provided by Amazon Product Photography is the studio environment because it is hard to take pictures that are up to the present standard. It is easy to take a picture but it is tough to arrange for the right environment or to edit the pictures to create a white background effect. A professional photographer also tends to know how to use editing software.