Anyone can take pictures of products. It does not take any special skill to publish a picture of a pair of shoes on a website or shopping app. But to a buyer, aesthetics comes a close second to need. That is how a skilled photographer can influence a sale.
Let’s Get Started:
A Camera or Smartphone
Getting started in product photography is relatively easy. You can start with an entry-level camera, or even your smartphone, and a laptop. There is no need to invest in expensive products just yet.
Basic Backdrops
When you decide to invest in a backdrop for product photography, select material that matches your overall aesthetic. There are many affordable options, but before you purchase them all, start with four or five that fit your desired styles best. Durability should also be a top consideration since flimsy material must be replaced often.
Editing Apps
There is a wide selection of editing apps that you can download on both your phone and laptop. It would be wise to start with free applications that can provide you with the basics. If you decide to invest in paid options, check on the reviews before you purchase.
Props
Sometimes the best way to invoke a certain feel to a composition is to include props. If you are doing a beach-inspired shoot, start with artificial palm leaves, sand, and other affordable options to help you deliver the theme. You can use objects you already own. As a general rule, keep props to a minimum. An excess can take away the viewer’s attention from the product.
Lighting
Lighting is a vital component of product photography. There are various kits that you can purchase online that will get the job done. Your best bet would be one that provides the basic tri-color options since filters can be added using an editing app of your choice.
Online Portfolio
Once you have familiarized yourself with various photography and lighting techniques, it is time to build an online portfolio so you can start monetizing your hobby. Social media is a good place to start advertising your capabilities. You may also choose to create a personal website for a professional feel. It will allow you to showcase various product campaigns to highlight your skill.
Some of the most successful photographers started with a vision, a few test products, and a simple backdrop for product photography. It does not take a lot to start, but it takes dedication to improve your craft.