Build it and they’ll come, or so the adage goes. As a property investor, however, you cannot afford to be so casual. People need to be aware of your rentals if you’re going to keep them occupied. To that end, let’s help you come up with an effective marketing strategy.
Focus
Marketing works best when it’s targeted to a specific audience. In your case, you need to figure out who exactly might be interested in your properties. What kind of renters are often looking for housing in the neighborhood; families or single individuals? And what local amenities might these people be attracted to? Answer these questions and focus your marketing initiatives accordingly.
Get Social
Of all the channels you could use to get word out, social media has the highest potential for success. Why? Because of it’s where everyone spends their free time nowadays.
On a serious note, social media allows you do much more than just listing vacancies. You can create stories about your Kapolei properties ‒ detailed descriptions combined with images ‒ to give prospects a better idea of what it’s like to live there. You’re also able to engage the audience by taking part in discussions and sharing industry news. Do that consistently, and you’ll effectively have recruited a flock of prospects who’ll be ready to move in at the next available opportunity.
Leverage Referrals
Few marketing tools are as powerful as an endorsement from a satisfied customer. And yeah; Providing stellar service to your renters is one way to drive referrals. But if you really want them to spread the word, you’ve gotta go an extra mile.
Offer incentives for tenants to send their house-hunting friends your way. Also encourage them to post feedback on your social media channels and other referral platforms. The more positive buzz you create this way, the easier it’ll be to keep your Kapolei properties occupied.
Connect with the Community
Building community ties is yet another way to encourage referrals. You can do that by getting yourself involved in local events (parades, festivals etc), sponsoring local charities, and generally capitalizing on every opportunity to put your brand in the public eye. With time, you’ll become a trusted source of rental properties that locals will be more than happy to recommend.
Keep at It
We should point out that marketing isn’t something you do only when you have vacancies to fill, or when a tenant hands in their notice. Each and every technique we’ve covered so far ‒ plus everything else you do to the same end ‒ must be practiced on a continual basis. So put effort into keeping the flame burning if you want to succeed in the long term.