Email Marketing Automation refers to the automated messages that are triggered by the subscriber’s actions. Marketers must use automation in their email marketing campaigns because it can help them minimize time and maximize efficiency.
Here are five reasons why you should include automation in your email marketing workflow:
1.) CONVERSION RATE OPTIMIZATION
Automation is a powerful tool in helping marketers improve their campaign’s conversion rates because it allows them to understand subscriber behavior and optimize each step in the sales funnel.
2.) BUILD TRUST
One of the most important components of Email Marketing Automation is trust. Marketers must build trust with subscribers to encourage continued interaction, which can be achieved through email automation. Email automation allows subscribers to receive information when they want it and in the most convenient format.
3.) INCREASE ENGAGEMENT
Email automation can be used to increase engagement rates by sending targeted messages to specific segments of subscribers throughout their interactions with a brand. For example, if a subscriber opens an email but doesn’t click on a link, an email automation workflow could send them a message reminding them of the offer featured in that email.
4.) BRING IN MORE REVENUE
With automated messages, marketers can increase revenue by sending targeted offers to specific subscribers or by pushing abandoned shopping carts with special discounts and promotions. In some cases, automating abandoned cart emails can increase conversion rates by up to 400%.
5.) COLLECT DATA
Automation allows marketers to collect valuable data on subscribers’ behaviors, used in future email campaigns. For example, suppose a subscriber unsubscribes from an email list after opening two consecutive messages. In that case, the automation workflow could send them a follow-up message offering them a discount on their next purchase.
In conclusion, email automation is a powerful tool that can be used to optimize email marketing campaigns and maximize efficiency. As marketers continue to update their strategies, they should consider adding automation to their workflow as it can help them increase engagement, build trust, improve conversion rates and bring in higher revenue. Without automation, it’s difficult to leverage email marketing in today’s fast-paced digital world. Email automation can seem like a daunting task if marketers don’t have proper information on how they can implement it into their workflow or don’t have the resources they need to make it happen. But with proper automation tools and email marketing service providers, it isn’t as difficult as some marketers think.